In total, the campaign generated more than 43 million blog and social media impressions, more than 20,000 engagements (likes, comments and shares), and resulted in a return more than 10 times greater than the original investment in the program. Shop Target for a wide assortment of Boudreauxs BP. Results: As a testament to the power of influencer content to deliver ongoing value, several Butt Paste blog posts from the campaign rank on page one of Google search results when looking for baby gift ideas and checklists for stocking a nursery. The team also executed boosted posts on Facebook, reaching nearly 369,000 target-right consumers for Boudreaux’s Butt Paste and generating more than 560 comments. Get your Boudreaux's Butt Paste Sensitive Skin, 4 OZ in as little as one hour when you buy online and pick up in store at CVS Pharmacy. Both traditional and Instagram influencers shared personal stories and pictures of their best and toughest mom moments, including their experiences as a #ButtPasteMom. Solution: The Motherhood engaged a team of millennial mom influencers in an eight-month ambassador campaign that produced 25 blog posts and nearly 3,500 social media posts, with a strong focus on Instagram.
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Boudreauxs Butt Paste is available at CVS, Walgreens, Target, online. Keep wetness away from delicate skin and soothe irritation caused by diaper rash with Boudreauxs Original Butt Paste. 4.
Desitin Rapid Relief Cream, Balmex, Critic Aid, Boudreaux Butt Paste. NovemFor Diaper Rash 'Used this butt paste for my daughters diaper rash. Valid at all major chains including Walgreens, CVS Pharmacy, Target.
75 of reviewers reported a positive experience, while 25 reported a negative experience. Challenge: The Boudreaux’s Butt Paste brand wanted to drive trial, generate stronger engagement on the brand’s social platforms and position Boudreaux’s Butt Paste as a trusted brand among moms. Angel Baby Bottom Balm can be found at Walgreens, Whole Foods, Target, and online. Boudreaux Butt Paste has an average rating of 7.8 out of 10 from a total of 5 reviews on.
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